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The WinSTIPS value proposition
WinSTIPS subscriptions are not the same as
"purchasing WinSTIPS again". In fact, what is being paid
for is incremental value, which is quantifiably there.
It takes many, many, many hours to maintain databases
and software that you will benefit from.
Some of this ServiceSoftware gives away to all users,
but there must be a fee for the highest-value items to
cover our cost of doing business and to produce a
profit. That's fair and honest, and that's the value we
to deliver to all clients.
The software upgrades (WinSTIPS application software)
are given for free to all WinSTIPS customers. Having
purchased a WinSTIPS license, you qualify for a free
software upgrade with the next version or build. The
WinSTIPS database, which contains huge incremental value
because of maintenance hours invested and information
added, is not free, and that's as it should be.
A current WinSTIPS database = profits for you
WinSTIPS is certainly more powerful when the WinSTIPS
database is current throughout the year, and that's an
important fact. We offer different levels of pricing
(and participation) that are in line with the value that
is delivered. The price starts at FREE after an initial
purchase. Here are a few possible scenarios ...
Scenario #1: Purchase WinSTIPS and never
update again. This costs $149.95, but as time passes the
value of the database clearly decreases because it is
not current.
Scenario #2: Purchase WinSTIPS for $149.95,
and then purchase a current copy of WinSTIPS for $149.95
a year or more later, which brings the database current
as of the purchase date. This is more of an investment,
and better than #1, but still not the most powerful
because there isn't current data available throughout
the year.
Scenario #3: Purchase WinSTIPS at $149.95 and
a WinSTIPS Annual Subscription at $180.00 per year. Wow.
Now you have the most power available because WinSTIPS
is always up to date. WinSTIPS consistently pays for
itself and then generates a handsome profit. The $180.00
annual subscription price is typically a drop in the
bucket as compared to the profits that WinSTIPS can help
generate for a service center.
Scenario #4: FREE Tip Updates
But wait, as they say, "There's more!" After
purchasing a WinSTIPS Annual Subscription, those who
contribute are rewarded. The price of the plan is FREE,
and you can continue receiving updates throughout the
year. That is to say you receive all the benefits of
Scenario #3!
So there is a low-cost (FREE) option for those who
want to continue at NO CHARGE, and we're very proud of
that. It extends a clear benefit in exchange for
participation, and that's a powerful value proposition
too.
So the range of price after initial purchases can
range from FREE to $180.00 per year, depending on a
client's needs. By having a FREE option, we feel we've
covered a fairly broad range of expectations.
There are some - in fact many - who have absolutely
no interest in participation. They simply want data
delivered to their PC and are pleased to pay for
recognized value. After all, they make a profit by using
the information that WinSTIPS delivers! We are here to
serve those customers.
At the other end of the spectrum
are those - perhaps yourself included - who recognize the
value of participation and can reap the rewards of
participation. Those customers have the same opportunity
for profit, and we're here to serve those customers too. |